It is about procuring the best quality seafood, cooked simply, and most importantly, priced reasonably... you pay for what it’s worth.
"With a limited budget, we decided that anything that contributes to the quality of our end-product - our food - we'll spend on. Everything else, like aesthetics and tableware, we'll go cheap."
"Verdict: Good quality, painstakingly sourced seafood cooked simply to let its natural flavours shine."
"Overall, we feel a little reluctant to spread word about The Naked Finn - its prices are incredibly reasonable, and more importantly, the near-perfect execution of the food on our visit to the restaurant just 11 days after its opening means they've hit the ground running, and fast. Here's to us fighting you to get a place in line for a seat here."
Natasha Hong, Time Out, January 2013
"This explains the “naked” in the restaurant’s name, as the owners had a “simple and unadulterated” approach to food and drink. Finn refers to the artist character played by Ethan Hawke in 1998’s Great Expectations, a film that left a great impression on Loon and Tay when they were art students at Lasalle College of the Arts. Both of them still paint and remain fans of the art featured in the film by Italian artist Francesco Clemente."
Adeline Chia, Artinfo, January 2013